Internet Marketing

What is Internet Marketing?

Online Marketing is application of Internet and related technologies to attain the organization's marketing goals.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a services or product, supply information to potential consumers and to reach different geographical areas and specific niche markets.

CUSTOMER focused marketing is the secret for success of any organization. Focusing on customer needs and wants will assist a company to please in fact to delight its clients better and efficiently. Due to the fact that acquiring a new client is pricey than keeping the existing customer, Building close relationships and keeping existing consumers is very important.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely essential.

Web Marketing Tools

Search Engine Marketing

Since 85% of Internet web surfers use search engines to find brand-new sites, browse Engine marketing is important. Research reports reveal that most of online purchases stem from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

E-mail Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. Email marketing can be utilized to drive sales, supply client service and Internet Marketing to construct close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the outcomes can be quickly determined. We can anticipate a greater action rate around 10-- 15% from an in-house E-mail list. , if we are to rent an E-mail Web Video Marketing list from an outside source the reaction rates will be around 1 %.
.

Affiliate Marketing

This is called the profits sharing company model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk free and cost effective advertising. Affiliate marketing enables businesses to reach niche markets in a more cost effective way.

Banner Advertising

When its introduce for the first time in 1994, banner advertising was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner marketing still considers as a reliable branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.

Publicity

Publicity has to do with developing awareness, constructing trust and reliability. Online press release distribution plays the primary function in this.

Browse Engine marketing is essential because 85% of Internet surfers utilize search engines to discover new websites. Email marketing can be utilized to drive sales, offer client service and to build close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.